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| Google Analytics, launched in 2005, although intended for businesses, is a great way to measure website(s) or app(s) performance, including views, clicks, engagement duration, and events. This article shows how to set up and use Google Analytics.
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| == Steps == | | == Steps == |
| === Creating an Account on Google Analytics ===
| | # [[File:Use Google Analytics Step 1.png|center|x480px]] |
| # [[File:Use Google Analytics Step 1.png|center|x480px]] Go to https://analytics.google.com. Enter this URL into the address bar. You'll be directed to Google Analytics site. | | # [[File:Use Google Analytics Step 2.png|center|x480px]] |
| # [[File:Use Google Analytics Step 2.png|center|x480px]] Click {{macbutton|Start measuring}}. It is the blue button below the heading and subtitle. This will take to the account creation page. | | # [[File:Use Google Analytics Step 3.png|center|x480px]] |
| # [[File:Use Google Analytics Step 3.png|center|x480px]] Enter your account name. Use the provided textfield to enter your account name. | | # [[File:Use Google Analytics Step 4.png|center|x480px]] |
| #* It must be between 2 and 100 characters in length.
| | # [[File:Use Google Analytics Step 5.png|center|x480px]] |
| # [[File:Use Google Analytics Step 4.png|center|x480px]] Select checkboxes. Select the checkboxes you feel comfortable sharing the data with Google. | | # [[File:Use Google Analytics Step 6.png|center|x480px]] |
| # [[File:Use Google Analytics Step 5.png|center|x480px]] Click {{macbutton|Next}}. It's a blue button below the form. Clicking takes you to property details. | | # [[File:Use Google Analytics Step 7.png|center|x480px]] |
| # [[File:Use Google Analytics Step 6.png|center|x480px]] Enter a property name. Use the provided textfield below "Property name (Required)" to give the property a name. | | # [[File:Use Google Analytics Step 8.png|center|x480px]] |
| # [[File:Use Google Analytics Step 7.png|center|x480px]] Select a time zone. Use the provided dropdown menus below "Reporting time zone" to select a country and time zone. Make sure that the time zone matches your country. | | # [[File:Use Google Analytics Step 9.png|center|x480px]] |
| # [[File:Use Google Analytics Step 8.png|center|x480px]] Select a currency. Use the provided dropdown menu below "Currency" to select a currency for your country. | | # [[File:Use Google Analytics Step 10.png|center|x480px]] |
| # [[File:Use Google Analytics Step 9.png|center|x480px]] Click {{macbutton|Next}}. Clicking takes you to business details. | | # [[File:Use Google Analytics Step 11.png|center|x480px]] |
| # [[File:Use Google Analytics Step 10.png|center|x480px]] Select an industry. Use the provided dropdown menu below "Industry category" to select an industry that is most relevant. | | # [[File:Use Google Analytics Step 12.png|center|x480px]] |
| # [[File:Use Google Analytics Step 11.png|center|x480px]] Select the size of your business. Use the provided radio boxes to select the size of your business depending on the number of employees. | | # [[File:Use Google Analytics Step 13.png|center|x480px]] |
| #* For individual users, select Small.
| | # [[File:Use Google Analytics Step 14.png|center|x480px]] |
| # [[File:Use Google Analytics Step 12.png|center|x480px]] Click {{macbutton|Next}}. Clicking takes you to selecting objectives. | | # [[File:Use Google Analytics Step 15.png|center|x480px]] |
| # [[File:Use Google Analytics Step 13.png|center|x480px]] Select any objectives. Use the checkboxes to select the objectives that are most relevant, then click {{macbutton|Next}}. | | # [[File:Use Google Analytics Step 16.png|center|x480px]] |
| #* There are 5 objectives, which are listed below:
| | # [[File:Use Google Analytics Step 17.png|center|x480px]] |
| #*; Generate leads: Best for marketing sites
| | # [[File:Use Google Analytics Step 18.png|center|x480px]] |
| #*; Drive sales: Best for e-commerce sites
| | # [[File:Use Google Analytics Step 19.png|center|x480px]] |
| #*; Understand web and/or app traffic: Best for general-purpose websites, blogs and apps
| | # [[File:Use Google Analytics Step 20.png|center|x480px]] |
| #*; View user engagement & retention: Best for software-as-a-service (SaaS) websites
| | # [[File:Use Google Analytics Step 21.png|center|x480px]] |
| #*; Other business objectives: Best if the other above objectives are not relevant
| | # [[File:Use Google Analytics Step 22.png|center|x480px]] |
| # [[File:Use Google Analytics Step 14.png|center|x480px]] Agree to terms of service. Read the terms of service and agree if you are confident complying with terms of service by clicking {{macbutton|I Accept}}. | | # [[File:Use Google Analytics Step 23.png|center|x480px]] |
| === Set Up Google Analytics on a Website ===
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| # [[File:Use Google Analytics Step 15.png|center|x480px]] Click {{macbutton|Web}}. It's the first button below the "Choose a platform" header. | |
| # [[File:Use Google Analytics Step 16.png|center|x480px]] Enter the website URL and stream name. Use the provided textfields to enter the website URL and stream name. | |
| # [[File:Use Google Analytics Step 17.png|center|x480px]] Choose if you want to enable enhanced measurements. By enabling, it enables Google to collect more insights about your website, including site search and file downloads. | |
| #* Only enable if your website doesn't contain personally identifiable information.
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| # [[File:Use Google Analytics Step 18.png|center|x480px]] Click {{macbutton|Create & continue}}. It's at the top-right of the sidebar. | |
| # [[File:Use Google Analytics Step 19.png|center|x480px]] Click the data stream you have just added. It opens a sidebar managing the data stream. | |
| # [[File:Use Google Analytics Step 20.png|center|x480px]] Click {{macbutton|View tag instructions}}. It's at the bottom of the sidebar. This will open a new sidebar showing installation instructions. | |
| # [[File:Use Google Analytics Step 21.png|center|x480px]] Add the gtag.js code snippet to all pages. This can be done via website builder or manually. Once done, close the sidebars by clicking the cross buttons. | |
| #* If using a website builder, follow the website builder instructions to add the tag to your website.
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| #* If adding manually, copy the GTag.js code to all the pages, just after the <code><head></code> tag. Test the pages to make sure these pages work.
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| # [[File:Use Google Analytics Step 22.png|center|x480px]] Click {{macbutton|Next}} once the tag is added to all the pages. | |
| # [[File:Use Google Analytics Step 23.png|center|x480px]] Finished! Wait 48 hours to collect enough data to be viewable on dashboard. | |
| === Viewing Reports ===
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| # [[File:Use Google Analytics Step 24.png|center|x480px]] View the dashboard in the home tab. Go to the home tab, represented by house icon, at top-left corner below the logo. You can adjust the time range to suit your needs.
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| # [[File:Use Google Analytics Step 25.png|center|x480px]] Explore reports. Go to the home tab, represented by house icon, at top-left corner below the logo. Then, select a report below the “Business objectives” to view the report for each objective.
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| # [[File:Use Google Analytics Step 26.png|center|x480px]] View a realtime report. Click “Real-time overview” at left of the sidebar. You will see a real-time representation of your website or app. You can view the active users in the last 30 minutes.
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| == Things you’ll need ==
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| * Google account
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| * device with an internet connection
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| [[Category:Internet]]
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| [[es:Usar Google Analytics]]
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