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Google Analytics, launched in 2005, although intended for businesses, is a great way to measure website(s) or app(s) performance, including views, clicks, engagement duration, and events. This article shows how to set up and use Google Analytics.
== Steps ==
== Steps ==
=== Creating an Account on Google Analytics ===
=== Creating an Account on Google Analytics ===
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=== Set Up Google Analytics on a Website ===
=== Set Up Google Analytics on a Website ===
# [[File:Use Google Analytics Step 15.png|center|x480px]] Click {{macbutton|Web}}. It's the first button below the "Choose a platform" header.
# [[File:Use Google Analytics Step 15.png|center|x480px]] Click {{macbutton|Web}}. It's the first button below the "Choose a platform" header.
# [[File:Use Google Analytics Step 16.png|center|x480px]] Enter the website URL and stream name. Use the provided textfields to enter the website URL and stream name.
# [[File:Use Google Analytics Step 16.png|center|x480px]] Enter the website URL and stream page.
# [[File:Use Google Analytics Step 17.png|center|x480px]] Choose if you want to enable enhanced measurements. By enabling, it enables Google to collect more insights about your website, including site search and file downloads.
# [[File:Use Google Analytics Step 17.png|center|x480px]] Choose if you want to enable enhanced measurements.
#* Only enable if your website doesn't contain personally identifiable information.
# [[File:Use Google Analytics Step 18.png|center|x480px]] Click {{macbutton|Create & continue}}.
# [[File:Use Google Analytics Step 18.png|center|x480px]] Click {{macbutton|Create & continue}}. It's at the top-right of the sidebar.
# [[File:Use Google Analytics Step 19.png|center|x480px]] Click the data stream you have just added.
# [[File:Use Google Analytics Step 19.png|center|x480px]] Click the data stream you have just added. It opens a sidebar managing the data stream.
# [[File:Use Google Analytics Step 20.png|center|x480px]] Click {{macbutton|View tag instructions}}.
# [[File:Use Google Analytics Step 20.png|center|x480px]] Click {{macbutton|View tag instructions}}. It's at the bottom of the sidebar. This will open a new sidebar showing installation instructions.
# [[File:Use Google Analytics Step 21.png|center|x480px]] Add the gtag.js code snippet to all pages.
# [[File:Use Google Analytics Step 21.png|center|x480px]] Add the gtag.js code snippet to all pages. This can be done via website builder or manually. Once done, close the sidebars by clicking the cross buttons.
# [[File:Use Google Analytics Step 22.png|center|x480px]] Click {{macbutton|Next}}.
#* If using a website builder, follow the website builder instructions to add the tag to your website.
# [[File:Use Google Analytics Step 23.png|center|x480px]] Finished!
#* If adding manually, copy the GTag.js code to all the pages, just after the <code>&lt;head&gt;</code> tag. Test the pages to make sure these pages work.
# [[File:Use Google Analytics Step 22.png|center|x480px]] Click {{macbutton|Next}} once the tag is added to all the pages.
# [[File:Use Google Analytics Step 23.png|center|x480px]] Finished! Wait 48 hours to collect enough data to be viewable on dashboard.
=== Viewing Reports ===
# [[File:Use Google Analytics Step 24.png|center|x480px]] View the dashboard in the home tab. Go to the home tab, represented by house icon, at top-left corner below the logo. You can adjust the time range to suit your needs.
# [[File:Use Google Analytics Step 25.png|center|x480px]] Explore reports. Go to the home tab, represented by house icon, at top-left corner below the logo. Then, select a report below the “Business objectives” to view the report for each objective.
# [[File:Use Google Analytics Step 26.png|center|x480px]] View a realtime report. Click “Real-time overview” at left of the sidebar. You will see a real-time representation of your website or app. You can view the active users in the last 30 minutes.
 
== Things you’ll need ==
* Google account
* device with an internet connection
 
[[Category:Internet]]
[[es:Usar Google Analytics]]
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