Steps

Creating an Account on Google Analytics

  1. Go to https://analytics.google.com. Enter this URL into the address bar. You'll be directed to Google Analytics site.
  2. Click Start measuring. It is the blue button below the heading and subtitle. This will take to the account creation page.
  3. Enter your account name. Use the provided textfield to enter your account name.
    • It must be between 2 and 100 characters in length.
  4. Select checkboxes. Select the checkboxes you feel comfortable sharing the data with Google.
  5. Click Next. It's a blue button below the form. Clicking takes you to property details.
  6. Enter a property name. Use the provided textfield below "Property name (Required)" to give the property a name.
  7. Select a time zone. Use the provided dropdown menus below "Reporting time zone" to select a country and time zone. Make sure that the time zone matches your country.
  8. Select a currency. Use the provided dropdown menu below "Currency" to select a currency for your country.
  9. Click Next. Clicking takes you to business details.
  10. Select an industry. Use the provided dropdown menu below "Industry category" to select an industry that is most relevant.
  11. Select the size of your business. Use the provided radio boxes to select the size of your business depending on the number of employees.
    • For individual users, select Small.
  12. Click Next. Clicking takes you to selecting objectives.
  13. Select any objectives. Use the checkboxes to select the objectives that are most relevant, then click Next.
    • There are 5 objectives, which are listed below:
      Generate leads
      Best for marketing sites
      Drive sales
      Best for e-commerce sites
      Understand web and/or app traffic
      Best for general-purpose websites, blogs and apps
      View user engagement & retention
      Best for software-as-a-service (SaaS) websites
      Other business objectives
      Best if the other above objectives are not relevant
  14. Agree to terms of service. Read the terms of service and agree if you are confident complying with terms of service by clicking I Accept.

Set Up Google Analytics on a Website

  1. Click Web. It's the first button below the "Choose a platform" header.
  2. Enter the website URL and stream name. Use the provided textfields to enter the website URL and stream name.
  3. Choose if you want to enable enhanced measurements. By enabling, it enables Google to collect more insights about your website, including site search and file downloads.
    • Only enable if your website doesn't contain personally identifiable information.
  4. Click Create & continue. It's at the top-right of the sidebar.
  5. Click the data stream you have just added. It opens a sidebar.
  6. Click View tag instructions.
  7. Add the gtag.js code snippet to all pages.
  8. Click Next.
  9. Finished! Wait 48 hours to collect data.
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